Who we’re looking for
We’re striving to offer a wider range of products from a diverse base of small brands. Whatever pet related unique products you make, if your products have 5-star reviews & are amazing value, we want to hear from you.
Start selling with us
Does the world need to know about your
incredible small brand? Then we should
probably chat…
A bit about Not In The Pet Shop
We’re a curated marketplace, thoughtfully hand-selecting every small brand we feature. Our mission is to bring together your favourite independent brands in one convenient place — making it easy to discover unique finds you'll love. From personalised toys and bespoke pet clothing to charming bowls, blankets, collars, leads, and even pet-inspired art, we’ve got something special for every pet and their owner.
How we’ll help you to grow your business
Our experts will showcase you and your products across our website, social channels, and emails — and you might even have the opportunity to star in our next ad campaign.
Join a vibrant, passionate community of like-minded small brands, eager to share their experience and support you every step of the way.
The 5 key things we look for in a Partner
1
Products to delight our furry friends
We’re here to surprise and delight our furry family members with products they simply can’t resist — from cozy clothing and playful toys to sparkly accessories and so much more.
2
Ambition
We’re passionate about helping you turn your part-time hobby into a thriving full-time business. If it’s not already your full-time job, do you want it to be? We’re here to help make that dream a reality.
3
Great value
We want our customers to feel they’re getting real value for their money. That doesn’t mean cheap — it means quality products that are worth every penny. Bonus perks are always a plus, too — whether it’s free delivery or beautiful, thoughtful packaging that makes every purchase feel special.
4
5-star service
We take great pride in delivering exceptional customer service, so we especially value small brands who share our commitment. You’re someone who always goes the extra mile to make customers happy — and we love that.
Let’s talk next steps
Think you fit the bill? Hit ‘Apply today’ to begin the application process. We’ll review your details within a few days and, if you’re successful, we’ll contact you with the good news.
We can’t wait to hear from you.